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Join an exclusive CEMA Study Tour at SXSW in Austin and see how this major event is being reworked during the Austin Convention Center rebuild.

SXSW 2026 marks its 40th year with a new 7-day layout that groups Music, Film & TV, and Innovation into themed neighborhoods and introduces updated badge reservations, extended showcases, and a revised citywide footprint. It’s a chance to see how SXSW rethinks space, flow, and logistics  You’ll see how those decisions come to life on the ground—and leave with ideas and connections that matter to your work.

Step behind the scenes of major activations, exchange insights with fellow CEMA members, and experience SXSW through a fresh, insider lens. This is your chance to see, learn, and connect inside one of the most dynamic event environments in the industry.

Why is this tour valuable?

✅ It'll give you a firsthand look at an innovative, real-world event.
✅ Discover what fuels SXSW’s success—and use those learnings to sharpen your own approach.
✅ Increase your network well beyond the tour—into planning season, budget season, and every fire drill in between.
✅ Experience fresh models, tactics, and challenges that help you look at your own events differently.

Pricing: 

- Event Marketers: Free for Members, $99 participation fee for non-members
- Industry Partners: $295 participation fee (members and non-members)

Event Details:
March 16–18, 2026 | Austin, TX